Much momentum continues in the trend against bottled water.  Research is difficult to come by as the movement seems just beginning.  But this is a very big business - some estimates may be as high as $100 billion worldwide.  Click here for the full article.

This may not simply be just the tempest-in-a-teapot movement though.  Some movements quickly gather pace.  Add the evolving public mood on global warming and other eco-movements and it may be a bumpy ride this year for some big producers.  It’s not the product.  It’s the package.  Reusable cups, anyone?  

This entry was posted on Tuesday, August 14th, 2007 at 6:41 pm and is filed under Food & Beverage. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.