Dutch youngsters between the ages of 15 and 24 prefer the internet over the TV according to research from newrulez. Respondents choose the internet 75 minutes longer each day than the TV. However, they do view TV as background entertainment. What may be alarming to TV advertisers is that 30% watch videos on a daily basis over the internet. It would seem that most ad agencies would suggest the ability to tie into a web strategy even if the primary commercial was on TV. See the whole story by clicking here.

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