Heavyweights Heat Up On-line Advertising
Microsoft has joined the heavyweights in on-line advertising with its recent purchase. In a space dominated by Google and Yahoo, Microsoft has now entered with both fee with its pricey acquisition this week. This is an area that major advertises continue to shift to from traditional outlets. Microsoft doesn’t feel it can sit this one out and sees high growth that is currently only going to some of its top rivals. For full article, click here.
In a continuing re-balancing from their reliance on desktop software and operating systems, Microsoft has already made big bets with games and music. It is likely to be a challenge for them to juggle yet another new challenge with on-line advertising. Do they have the bandwidth to take on a likely fast-moving business? They’ve paid a lot.
