It is all about the coverage
A recent study by comScore showed that 27% of the consumers that changed their wireless provider due to coverage. It was easily the number 1 reason why they switched.
Based on 1,180 participants, almost half of the dissatisfied consumers were willing to switch regardless of the penalty before their subscription expired. Pricing was the number 2 reason to switch. You can read the whole story if you just click here.
