Enough already, can I get clear coverage?
Advanced features aren’t getting the interest from consumers that mobile phone operators hoped for according to finding from Continental Research. You can read the full story here. Interest in special features such as watching TV or even surfing the internet just isn’t there.
It seems the top two features outside of the actual phone is taking photos and playing games. This turns into an issue to get additional wallet share from the user. According to the study, most people (68%) just want a phone that is affordable and simple to use.
Cell phone providers should remember it’s a cell phone. What would you be willing to pay for a cell phone that always gave you coverage? It becomes less about price if I know the phone gives me coverage no matter where I go. Product managers should pay attention to these findings before they start throwing more into the cell phone bag.
