July was a down month for Advertising
According to The McClathy Company, Advertising took a dip in July of 9.4% for consolidated advertising and total revenues were down 8.6%. This probably wouldn’t be much of a concern since the summer is not always a great time for business to business advertising, but year-to-date revenues were also down 7.9%.
Certainly these numbers show the obvious challenge for all media to find not only unique messages, but unique delivery mechanisms to get their message through. With a glut of messages coming at business and consumers, the need for the advertiser with a better mousetrap is incredible. Read more about this study by clicking here.
