When you hurt, we hurt
When companies suffer financially, it spills over into media advertising. Countrywide Financial is now looking at filing for bankruptcy, but did you know it was the fourth-biggest spender of online advertising during July spending $34.8 million?
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Business to business providers for years have warned themselves at every revenue meeting that they must diversify their client base. If a huge part of your revenue is tied to one customer or just a few customers, you had better watch them and do all you can to ensure their success. When they lose, you lose and you have a small chance to get your investment back.
