In 2006, sales of Christian products were about $4.63 billion, up from $4.3 billion in 2004 and $4 billion in 2000, according to a study conducted by CBA (formerly the Christian Booksellers Association).  The number of new Christian stores is also growing each year. In 2006, the Christian retail channel added 589 store locations, up from 437 new stores in 2005.  Click here for the full story.

A growing awareness of Christian retail in the past five or six years has contributed to the market’s growth, said Nancy Guthrie, spokeswoman for CBA. She attributes the growth to broader product availability and a larger awareness of matters of faith as a part of the national dialogue.

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