The words corporate and blog are going together more and more these days.  Companies like Kia Motors, which has one of the youngest demographics in the industry, are hoping blogs become an effective way to reach and interact with their customers.  Being that more than 80-percent of Kia’s sales occur in overseas markets, the new blog will cater to international buyers by communicating in English only.  Click here for the full story. 

The new site will feature a number of Kia employees from varied departments within the company, including design, environmental management, product planning, marketing, after sales service, and, to make matters more interesting, direct communication with top level management. Topics will range from products to industry trends, and upcoming events.

This entry was posted on Friday, September 7th, 2007 at 9:10 pm and is filed under Corporate. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.