WSJ Retools Ad Sales Department
The Wall Street Journal is shaping up its advertising sales department, trying to better integrate sales and marketing, in an effort to help advertisers better penetrate the 19 million readers of The Wall Street Journal and its Digital Network. “This reorganization is a response to the increasing requests by our advertisers for integrated solutions across all media,” said L. Gordon Crovitz, executive vice president, Dow Jones & Company, and publisher, The Wall Street Journal. For the full story, click here.
