Advertising on the internet will soon overtake Radio ad’s, probably sometime during the current year. The last numbers available for Radio Adverstising show 18.1 billion in advertising sales, according to BIA Financial Network, which tracks the media industry. For the current year, Internet ad’s are expected to be 21.7 billion according to Emarketer. Click here for the full story.

Internet ad revenue overtook outdoor in 2000 with $8 billion, compared with $5.2 billion. Some interesting sectors are concentrating on Internet ads, real estate companies for example know a lot of customers shop for real estate online.

The Wall Street Journal is shaping up its advertising sales department, trying to better integrate sales and marketing, in an effort to help advertisers better penetrate the 19 million readers of The Wall Street Journal and its Digital Network.  “This reorganization is a response to the increasing requests by our advertisers for integrated solutions across all media,” said L. Gordon Crovitz, executive vice president, Dow Jones & Company, and publisher, The Wall Street Journal.  For the full story, click here.

Just when you thought you could escape, the WiFi radio has arrived.  Internet radio.  Satellite radio.  There may be 10,000 internet radio stations worldwide and they are all here for you - Click here for the story.

The beauty of WiFi radio: no ads.  Several small companies are already rolling out products for this.  Did we say a possible ginormous market?  Some radios already have several thousand stations listed on the menu.  Can’t get a local station?  Don’t want to pay for satellite?  Then WiFi radio’s your ticket.  This one may be ahead of the curve but it’s coming quickly.  Where do we invest?

75% of British 11-year-olds have their own television set, video player and mobile phone according to Ofcom, Britain’s telecoms regulator. British children are spending considerably more time consuming media than their older sibling did a few years ago.

But the media usage has also become more diversified making it more challenging for advertisers and media players to keep up. From the ages of 8 to 15, regularly watching videos has dropped from 59% to 38% in just 2 years. These kids are spending more time on the mobile phone and the internet for entertainment and socialization. Is everyone seeing this with kids?

When companies suffer financially, it spills over into media advertising.  Countrywide Financial is now looking at filing for bankruptcy, but did you know it was the fourth-biggest spender of online advertising during July spending $34.8 million?

You can see the entire article by clicking here.

Business to business providers for years have warned themselves at every revenue meeting that they must diversify their client base.  If a huge part of your revenue is tied to one customer or just a few customers, you had better watch them and do all you can to ensure their success.  When they lose, you lose and you have a small chance to get your investment back.

CBS looks to suffer double-digit view decline according to a study by RBP based out of Santa Monica, CA. For viewers 18 to 49 years old, CBS is expected to come last behind Fox, ABC and NBC. Is CBS simply known as my parent’s network?

For the full story, just click here.

Dutch youngsters between the ages of 15 and 24 prefer the internet over the TV according to research from newrulez. Respondents choose the internet 75 minutes longer each day than the TV. However, they do view TV as background entertainment. What may be alarming to TV advertisers is that 30% watch videos on a daily basis over the internet. It would seem that most ad agencies would suggest the ability to tie into a web strategy even if the primary commercial was on TV. See the whole story by clicking here.

From a recent Deloitte and Touche study, nearly 75% of consumers still like magazines even if they spend lots of time on-line.  2,200 people participated in this media study accomplished by the Harrison Group.

This is important information for advertisers and  surely welcome news for magazine publishers.  For the full story,  click here.